Midnight Supply
Client
Midnight Supply
Industry
E-Commerce
Specialty
Clothing Brand
Scope
A modern clothing brand seeking an immersive, culture-driven shopping experience featuring an interactive outfit builder.
The Brief
Transforming e-commerce through strategic digital design.
01 / The Challenge
Midnight Supply had a loyal following but their website felt like a generic clothing store, failing to capture the energy and culture of the brand.
02 / Discovery
We found that their audience didn't just want to buy individual pieces; they wanted to buy complete looks and feel connected to the community.
03 / Strategy
We built a bold, visual-heavy e-commerce platform with a custom interactive outfit builder and a community spotlight section to drive engagement.
Midnight
Supply.
Engineered for the nocturnal. Premium heavyweight essentials built for the culture.
The Core Collection
Heavyweight Hoodie
$85
Vintage Wash Tee
$45
Wide Leg Cargo
$110
Tactical Bag
$65
Built For The
Underground.
Midnight Supply was born in the concrete. We don't chase trends; we build heavy-duty essentials that define them. Every piece is cut, sewn, and finished with an obsessive attention to detail.
Lookbook 004
Build The Look
Mix and match our core essentials to build your perfect fit. Add the entire look to cart with one click.
Tops
Bottoms
Accessories
Your Fit
The Syndicate
Tag @MidnightSupply to be featured.
Intel
How does the heavyweight sizing fit?
Our garments feature a custom oversized, boxy fit. We recommend taking your true size for the intended look, or sizing down for a more standard fit.
When do new drops happen?
We release new capsules on the last Friday of every month. Sign up for SMS alerts to get early access.
Do you ship internationally?
Yes, we ship worldwide. International orders typically arrive within 7-14 business days.
Join The
Syndicate.
Design System
A cohesive visual language built for conversion.
Color Palette
Typography
Space Grotesk
Inter
UX Strategy
Immersive discovery. We used large lifestyle photography, dynamic hover states, and a seamless outfit building experience.
Conversion Pathways
Midnight
Supply.
Engineered for the nocturnal. Premium heavyweight essentials built for the culture.
The Core Collection
Heavyweight Hoodie
$85
Vintage Wash Tee
$45
Wide Leg Cargo
$110
Tactical Bag
$65
Built For The
Underground.
Midnight Supply was born in the concrete. We don't chase trends; we build heavy-duty essentials that define them. Every piece is cut, sewn, and finished with an obsessive attention to detail.
Lookbook 004
Build The Look
Mix and match our core essentials to build your perfect fit. Add the entire look to cart with one click.
Tops
Bottoms
Accessories
Your Fit
The Syndicate
Tag @MidnightSupply to be featured.
Intel
How does the heavyweight sizing fit?
Our garments feature a custom oversized, boxy fit. We recommend taking your true size for the intended look, or sizing down for a more standard fit.
When do new drops happen?
We release new capsules on the last Friday of every month. Sign up for SMS alerts to get early access.
Do you ship internationally?
Yes, we ship worldwide. International orders typically arrive within 7-14 business days.
Join The
Syndicate.
Development
Utilized modern web GL effects for product showcases while maintaining strict performance budgets.
Key Features
- Interactive Outfit Builder
- Lookbook Integration
- Community Spotlight
- Quick Add to Cart
Mobile Exp.
A highly visual, swipe-friendly mobile catalog that mimics social media feeds for intuitive browsing.
The Results
Measurable impact and business growth.
Ready to Elevate
Your Brand?
Let's build a digital experience that engages visitors and leaves a lasting impression.
Let's Chat